was born in 2001 from the lifelong motto of Author L. Rea, the man
behind the vision that is giving those athletes who refuse to accept
mediocrity the means to maximize and reach their full potential, which
is no task for the faint of heart. That motto, "Adapt, migrate or die...
whining is not an option for those who refuse to accept mediocrity,"
has been the driving force behind the indispensible work of ALRI,
which has taken full advantage of all the years of experience Author L.
Rea has to offer-not only as a bodybuilder himself-but also as a
That experience includes more than thirty years in the fields
of bodybuilding and biological research and development. In addition,
Author L. Rea has written three books as well as hundreds of articles
dealing with the intricate science of human health and the maximization
of physical performance.
Combining passion, expertise and innovation, ALRI is
continually working with athletes and scientists to make available the
best in human performance and health products available to its
consumers, with a powerful focus on safety and effectiveness. Not only
that, but ALRI feels so strongly
about supporting athletes who strive to reach their full potential that
in the year 2006, it donated thousands of dollars in supplements-at
both the professional and amateur level-to Bodybuilding, Figure, and
Fitness athletes, with ambitious plans to provide even more support in
the following years.
There is an overwhelming passion at ALRI
to provide those who are striving to push to the edge of their limits
the most innovative and effective products on the market. Without a
doubt, ALRI is paving the way in quality and reliability with its products in the supplement industry.